Identifying a strong problem-solution fit is key to building a startup that resonates with users. This simple exercise will help you clarify and communicate your value proposition.

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Step 1: Fill in the Framework

Use this formula:

"Our [product/service] solves [specific problem] for [target audience] by [unique solution]."

Example:

• Product/Service: Buy Me a Coffee
• Problem: Creators struggle to monetize without subscriptions or ads.
• Target Audience: Creators like artists, writers, and podcasters.
• Solution: A simple tipping platform for fans to support creators directly.

Result:

"Our platform solves creators’ monetization struggles by letting fans tip them with no commitments."

Step 2: Validate It

Ask yourself:

• Is the problem real and significant for your audience?
• Is your solution unique and easy to explain?
• Does it resonate when shared with potential users?